Pride, William M., <br/><br/>
Foundations of marketing. / 
William M. Pride,  O.C. Ferrell. 
 - 6th ed. 
 - 1 volume (various paging):  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: 1. Strategic marketing and its environment: Customer-driven strategic marketing -- Planning, implementing, and evaluating marketing strategies -- The marketing environment, social responsibility, and ethics -- 2. Marketing research and target markets: Marketing research and information systems -- Target market; segmentation and evaluation -- 3. Customer behavior and e-marketing: Consumer buying behavior -- Business markets and buying behavior -- Reaching global markets -- Digital marketing and social networking -- 4. Product and price decisions: Product, branding, and packaging concepts -- Developing and managing goods and services -- Pricing concepts and management -- 5. Distribution decisions: marketing channels and supply-chain management -- Retailing, direct marketing, and wholesaling -- 6. Promotion decisions: Integrated marketing communication -- Advertising and public relations -- Personal selling and sales promotion  
<br/><br/><label>ISBN: </label>9781285429779 (pbk) 128542977X (pbk) 
<br/><br/><label>LCCN: </label>2013952148 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.P65(6e) 
<br/><br/><label>Dewey Class. No.: </label>658.8