01991cam a2200349 i 4500 17908084 OSt 20211130143647.0 131017s2015 ctua b 001 0 eng 2013952148 9781285429779 (pbk) 128542977X (pbk) DLC eng rda LC pcc HF5415.P65(6e) 658.8 23 Pride, William M., Foundations of marketing. / William M. Pride, O.C. Ferrell. 6th ed. Stamford: Cengage Learning, 2015. 1 volume (various paging): illustrations ; 28 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Contents: 1. Strategic marketing and its environment: Customer-driven strategic marketing -- Planning, implementing, and evaluating marketing strategies -- The marketing environment, social responsibility, and ethics -- 2. Marketing research and target markets: Marketing research and information systems -- Target market; segmentation and evaluation -- 3. Customer behavior and e-marketing: Consumer buying behavior -- Business markets and buying behavior -- Reaching global markets -- Digital marketing and social networking -- 4. Product and price decisions: Product, branding, and packaging concepts -- Developing and managing goods and services -- Pricing concepts and management -- 5. Distribution decisions: marketing channels and supply-chain management -- Retailing, direct marketing, and wholesaling -- 6. Promotion decisions: Integrated marketing communication -- Advertising and public relations -- Personal selling and sales promotion Marketing. Ferrell, O. C., 7 cbc orignew 3 epcn 20 y-gencatlg lcc BK 8165 15665 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.P65(6e) K/1642/1642/19 2021-11-30 00:00:00 2021-11-30 BK