01403cam a22002534a 4500 7093033 OSt 20211202164118.0 060213s2007 njua b 001 0 eng 20099433533 9780538467445 0538467444 DLC LC BAKER C#P UKM BTCTA YDXCP OrLoB-B HF5415.13.F38 Ferrell O. C. Marketing management strategies. / O. C. Ferrell, Michael D. Hartline. 5th ed. Mason: South-Western, Cengage learning, 2011. xxii, 746 p. : col. ill. ; 29 cm. Contents: 1. Setting the stage for marketing strategy: Marketing in today's economy -- Strategic marketing planning -- Marketing ethics and social responsibility in strategic planning -- 2. Discovering market opportunities: Collecting and analyzing marketing information -- Developing competitive advantage and strategic focus -- 3. Developing marketing strategy: Customers, segmentation and target marketing -- Product strategy -- Pricing strategy -- Distribution and supply chain management -- Integrated marketing communications -- 4. Putting strategy into action: Marketing implementation and control -- Developing and maintaining long-term customer relationships -- Marketing Marketing strategy Hartline, Michael D. lcc BK 8176 15676 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5415.13.F38(5e) K/1624/1624/19 2021-12-02 00:00:00 1 2021-12-02 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5415.13.F381(5e) K/1625/1625/19 2021-12-02 00:00:00 2 2021-12-02 BK