Hollensen, Svend. <br/><br/>
Global marketing :a decision-oriented approach. / 
Svend Hollensen. 
 - 5th ed. 
 - Harlow, England ;  New York :  Financial Times Prentice Hall,  2011. 
 - xxxvii, 713 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: The Decision to internationalize -- Deciding which markets to enter -- Market entry strategies -- Designing the global marketing programme -- Implementing and coordinating the global marketing programme. 
<br/><br/><label>ISBN: </label>9780273726227 (pbk.) 
<br/><br/><label>LCCN: </label>2010009888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .H65 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/4