01190cam a2200301 a 4500 16124077 OSt 20210414113934.0 100308s2011 enka b 001 0 eng 2010009888 9780273726227 (pbk.) DLC DLC DLC pcc HF1416 .H65 2011 658.8/4 22 Hollensen, Svend. Global marketing :a decision-oriented approach. / Svend Hollensen. 5th ed. Harlow, England ; New York : Financial Times Prentice Hall, 2011. xxxvii, 713 p. : col. ill. ; 27 cm. Includes bibliographical references and index. Contents: The Decision to internationalize -- Deciding which markets to enter -- Market entry strategies -- Designing the global marketing programme -- Implementing and coordinating the global marketing programme. Export marketing. Export marketing Case studies. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 818 8318 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-07 0 HF1416 .H65 2109/12 2012-05-07 00:00:00 1 2012-05-07 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-07 0 HF1416 .H651 2110/12 2012-05-07 00:00:00 2 2012-05-07 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-07 0 HF1416 .H652 2111/12 2012-05-07 00:00:00 3 2012-05-07 BK