Global marketing :a decision-oriented approach
Hollensen, Svend.
creator
text
bibliography
enk
Harlow, England
New York
Financial Times Prentice Hall
2011
5th ed.
monographic
eng
xxxvii, 713 p. : col. ill. ; 27 cm.
Contents: The Decision to internationalize -- Deciding which markets to enter -- Market entry strategies -- Designing the global marketing programme -- Implementing and coordinating the global marketing programme.
Svend Hollensen.
Includes bibliographical references and index.
Export marketing
Export marketing
Case studies
HF1416 .H65 2011
658.8/4
9780273726227 (pbk.)
2010009888
DLC
100308
20210414113934.0
16124077