01847cam a22002774a 4500 12388168 OSt 20211202151529.0 010423s2002 maua b 001 0 eng 2001024810 0395974844 DLC DLC DLC pcc HF5415.P65 658.8/48 21 Pride, William M. Marketing: concepts and strategies. / William M. Pride, O. C. Ferrell 2000 ed. New York: Houghton Mifflin, 2000. xxx, 624 p. + [various pagings] : ill. ; Includes bibliographical references and indexes. Contents: 1. Marketing and its environment: An overview of strategic marketing -- Strategic planning -- The marketing environment -- Social responsibility and ethics in marketing -- 2. Buyer behavior and target market selection: Marketing research and information systems -- Target markets: segmentation and evaluation -- Consumer buying behavior -- Organizational markets and buying behavior -- 3. Product decisions: Product concepts -- developing and managing products -- Branding and packaging -- service -- 4. Distribution decisions: Marketing channels and supply chain management -- Wholesaling and physical distribution -- Retailing -- 5. Promotion decisions: Integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- 6. Pricing decisions: Pricing concepts -- setting prices -- 7. Implementation and electronic marketing: Marketing implementation and control -- Marketing on the internet -- E - marketing -- Ferrell, O. C. lcc BK 8180 15680 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.P65 K/1610/1610/19 2021-12-02 00:00:00 2021-12-02 BK