Pride, William M. creator Ferrell, O. C. text bibliography mau New York Houghton Mifflin 2000 2002 2000 ed. monographic eng

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xxx, 624 p. + [various pagings] : ill. ; Contents: 1. Marketing and its environment: An overview of strategic marketing -- Strategic planning -- The marketing environment -- Social responsibility and ethics in marketing -- 2. Buyer behavior and target market selection: Marketing research and information systems -- Target markets: segmentation and evaluation -- Consumer buying behavior -- Organizational markets and buying behavior -- 3. Product decisions: Product concepts -- developing and managing products -- Branding and packaging -- service -- 4. Distribution decisions: Marketing channels and supply chain management -- Wholesaling and physical distribution -- Retailing -- 5. Promotion decisions: Integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- 6. Pricing decisions: Pricing concepts -- setting prices -- 7. Implementation and electronic marketing: Marketing implementation and control -- Marketing on the internet -- E - marketing -- William M. Pride, O. C. Ferrell Includes bibliographical references and indexes. HF5415.P65 658.8/48 0395974844 2001024810 DLC 010423 20211202151529.0 12388168