@book{8187,
	author = {Crawford, C. Merle and Di Benedetto, C. Anthony.},
	title = {New products management. /},
	publisher = {McGraw-Hill,},
	year = {2015.},
	address = {New York:},
	edition = {11h ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html}
}