Crawford, C. Merle <br/><br/>
New products management. / 
Merle Crawford, Anthony Di Benedetto. 
 - 11h ed. 
 - New York:  McGraw-Hill,  2015. 
 - xx, 588 p. :  ill. ; 
<br/><br/>Includes index. 
<br/><br/>Content:  1. Overview and opportunity identification/selection: The strategic elements of product development -- The new products process -- Opportunity identification; strategic planning for new products -- 2. Concepts generation: Creativity and the product concept -- Finding and solving customers’ problems -- Analytical attributes approaches; introduction and perceptual mapping -- Analytical attributes approaches; trade-offs analysis and qualitative techniques -- 3. Concept/project evaluation: The concept evaluation system – concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- 4. Development: Design -- Development team management -- Product use testing -- 5. Launch:  Strategic launch planning -- Implementation of strategic plan -- Market testing -- Launch management -- Public policy issues --  
<br/><br/><label>ISBN: </label>9789814577106 9814577103 0073529885 
<br/><br/><label>LCCN: </label>2007036476 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.153.C72  
<br/><br/><label>Dewey Class. No.: </label>658.5/75