01788cam a22003014a 450000100090000000300040000900500170001300800410003001000170007102000180008802000150010602000150012103500240013603500390016004000490019905000200024808200170026810000230028524500700030825000120037826000350039030000250042550400200045050508640047065000300133470000300136485600920139414990594OSt20211202155918.0070831s2008    maua     b    001 0 eng    a  2007036476  a9789814577106  a9814577103  a0073529885  a(OCoLC)ocn169874129  a(OCoLC)169874129z(OCoLC)156810212  aDLCcDLCdBTCTAdBAKERdC#PdYDXCPdBWXdDLC00aHF5415.153.C72 00a658.5/752221 aCrawford, C. Merle10aNew products management. /cMerle Crawford, Anthony Di Benedetto.  a11h ed.  aNew York:bMcGraw-Hill,c2015.  axx, 588 p. :bill. ;  aIncludes index.  aContent:  1. Overview and opportunity identification/selection: The strategic elements of product development -- The new products process -- Opportunity identification; strategic planning for new products -- 2. Concepts generation: Creativity and the product concept -- Finding and solving customers’ problems -- Analytical attributes approaches; introduction and perceptual mapping -- Analytical attributes approaches; trade-offs analysis and qualitative techniques -- 3. Concept/project evaluation: The concept evaluation system – concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- 4. Development: Design -- Development team management -- Product use testing -- 5. Launch:  Strategic launch planning -- Implementation of strategic plan -- Market testing -- Launch management -- Public policy issues --  0aNew productsxManagement.1 aDi Benedetto, C. Anthony.413Table of contents onlyuhttp://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html