TY  - BOOK
AU  - Crawford,C.Merle
AU  - Di Benedetto,C.Anthony
TI  - New products management.
SN  - 9789814577106
AV  - HF5415.153.C72  
U1  - 658.5/75 22
PY  - 2015///
CY  - New York
PB  - McGraw-Hill
KW  - New products
KW  - Management
N1  - Includes index; Content:  1. Overview and opportunity identification/selection: The strategic elements of product development -- The new products process -- Opportunity identification; strategic planning for new products -- 2. Concepts generation: Creativity and the product concept -- Finding and solving customers’ problems -- Analytical attributes approaches; introduction and perceptual mapping -- Analytical attributes approaches; trade-offs analysis and qualitative techniques -- 3. Concept/project evaluation: The concept evaluation system – concept testing -- The full screen -- Sales forecasting and financial analysis -- Product protocol -- 4. Development: Design -- Development team management -- Product use testing -- 5. Launch:  Strategic launch planning -- Implementation of strategic plan -- Market testing -- Launch management -- Public policy issues --
UR  - http://www.loc.gov/catdir/enhancements/fy0743/2007036476-t.html
ER  -