Dictionary of marketing. / 

 - 4th ed. 
 - iv, 301p. : 
<br/><br/>'Over 6,000 terms clearly defined' 
<br/><br/><label>ISBN: </label>9781408152089 
<br/><br/><label>LCCN: </label>2015958816 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries.<br/>Marketing--Terminology.
<br/><br/><label>LC Class. No.: </label>HF5412.D55