TY  - BOOK
TI  - Dictionary of marketing.
SN  - 9781408152089
AV  - HF5412.D55 
PY  - 2011///
CY  - London
PB  - Bloomsbury
KW  - Marketing
KW  - Dictionaries
KW  - Terminology
N1  - 'Over 6,000 terms clearly defined'
ER  -