01602cam a22002894a 450000100090000000300040000900500170001300800410003001000170007102000180008804000180010604200080012405000150013208200170014710000170016424500540018125000120023526000250024730000280027250400330030050507950033370000160112870000160114494200120116099900160117295201240118812388168OSt20211202163229.0010423s2002    maua     b    001 0 eng    a  2001024810  a9780199579617  aDLCcDLCdDLC  apcc00aHF5415.B1600a658.8/48221  qBaines, Paul10aMarketing. /cPaul Baines, Chris Fill, Kelly Page  a2nd ed.  aOxford:bOUP,c2011.  axxxiii, 756 p.:bill. ;  aIncludes glossary and index.  aContents: 1. Marketing fundamentals: Marketing principles and society -- The marketing environment -- Consumer buying behavior -- Marketing research -- 2. Principles of marketing management: Marketing strategy -- Market segmentation and positioning -- International market development -- 3. The marketing mix principle: Developing products and brands -- Price decisions -- An introduction to marketing communications -- Marketing communications: tools, media and planning -- Retailing and channel management -- 4. Principles of relational marketing: Services marketing -- Business-to-business marketing -- Relationship marketing -- Not-for-profit marketing -- 5. Contemporary marketing practice: Digital marketing practice -- Postmodern marketing -- Marketing, sustainability and ethics --   qFill, Chris  qPage, Kelly  2lcccBK  c8189d15689  00102lcc4070aWIUC-KLbWIUC-KLcGENd2019-11-07oHF5415.B16(2e)pK/1634/1634/19r2021-12-02 00:00:00w2021-12-02yBK