@book{819,
	author = {Johansson, Johny K.},
	title = {Global marketing : foreign entry, local marketing &  global management /},
	publisher = {Irwin/McGraw-Hill,},
	year = {2000.},
	address = {Boston :},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/description/mh023/99033630.html}
}