Johansson, Johny K. <br/><br/>
Global marketing : foreign entry, local marketing &  global management / 
Johny K. Johansson. 
 - 2nd ed. 
 - Boston :  Irwin/McGraw-Hill,  2000. 
 - xx, 604 p. :  ill. ;  28 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: Fundamentals: Globalizing marketing -- Global competitive analysis -- Global cultural analysis -- Foreign entry: Global market research -- Export expansion -- Licensing, strategic alliances, FDI -- Local Marketing: Labour buyer behavior -- Local marketing in mature markets -- Local marketing in new growth markets -- Local marketing in emerging markets -- Global management: Global segmentation and positioning -- Global products and services -- Global pricing -- Global distribution -- Global advertising -- Global promotion, direct marketing, and personal selling -- Organizing for global marketing -- The Future of global marketing. 
<br/><br/><label>ISBN: </label>0073658634 
<br/><br/><label>LCCN: </label>99033630  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF1416  / .J63 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8/48