Johansson, Johny K. creator text bibliography mau Boston Irwin/McGraw-Hill 2000 2nd ed. monographic eng

print

xx, 604 p. : ill. ; 28 cm. Contents: Fundamentals: Globalizing marketing -- Global competitive analysis -- Global cultural analysis -- Foreign entry: Global market research -- Export expansion -- Licensing, strategic alliances, FDI -- Local Marketing: Labour buyer behavior -- Local marketing in mature markets -- Local marketing in new growth markets -- Local marketing in emerging markets -- Global management: Global segmentation and positioning -- Global products and services -- Global pricing -- Global distribution -- Global advertising -- Global promotion, direct marketing, and personal selling -- Organizing for global marketing -- The Future of global marketing. Johny K. Johansson. Includes bibliographical references and indexes. Export marketing Export marketing Management HF1416 .J63 2000 658.8/48 0073658634 99033630 http://www.loc.gov/catdir/description/mh023/99033630.html http://www.loc.gov/catdir/toc/mh023/99033630.html http://www.loc.gov/catdir/description/mh023/99033630.html http://www.loc.gov/catdir/toc/mh023/99033630.html DLC 990614 20210414113934.0 4049454