TY  - BOOK
AU  - Johansson,Johny K.
TI  - Global marketing : foreign entry, local marketing &  global management
SN  - 0073658634
AV  - HF1416 .J63 2000
U1  - 658.8/48 21
PY  - 2000///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Export marketing
KW  - Management
N1  - Includes bibliographical references and indexes; Contents: Fundamentals: Globalizing marketing -- Global competitive analysis -- Global cultural analysis -- Foreign entry: Global market research -- Export expansion -- Licensing, strategic alliances, FDI -- Local Marketing: Labour buyer behavior -- Local marketing in mature markets -- Local marketing in new growth markets -- Local marketing in emerging markets -- Global management: Global segmentation and positioning -- Global products and services -- Global pricing -- Global distribution -- Global advertising -- Global promotion, direct marketing, and personal selling -- Organizing for global marketing -- The Future of global marketing
UR  - http://www.loc.gov/catdir/description/mh023/99033630.html
UR  - http://www.loc.gov/catdir/toc/mh023/99033630.html
ER  -