International and global marketing :concepts and cases / 
[edited by] Taylor W. Meloan, John L. Graham. 
 - Chicago :  Irwin,  c1995. 
 - xiii, 640 p. :  ill. ;  23 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliograhical references. 
<br/><br/>Contents: Introduction -- The Environment of international and global marketing -- International and global management and strategy -- International and global marketing operations -- Selected cases. 
<br/><br/><label>ISBN: </label>0256157235 
<br/><br/><label>LCCN: </label>94017867  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .I54 1995 
<br/><br/><label>Dewey Class. No.: </label>658.8/48