01218pam a2200301 a 4500 3014342 20210414113934.0 940517s1995 ilua b 000 0 eng 94017867 0256157235 DLC DLC DLC HF1416 .I54 1995 658.8/48 20 International and global marketing :concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. Chicago : Irwin, c1995. xiii, 640 p. : ill. ; 23 cm. The Irwin series in marketing Includes bibliograhical references. Contents: Introduction -- The Environment of international and global marketing -- International and global management and strategy -- International and global marketing operations -- Selected cases. Export marketing. Export marketing Case studies. Meloan, Taylor W. Graham, John L. International & global marketing 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 820 8320 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-08 0 HF1416 .I54 2104/12 2012-05-08 00:00:00 2012-05-08 BK