TY  - BOOK
AU  - Meloan,Taylor W.
AU  - Graham,John L.
TI  - International and global marketing :concepts and cases
SN  - 0256157235
AV  - HF1416 .I54 1995
U1  - 658.8/48 20
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Export marketing
KW  - Case studies
N1  - Includes bibliograhical references; Contents: Introduction -- The Environment of international and global marketing -- International and global management and strategy -- International and global marketing operations -- Selected cases
ER  -