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  <titleInfo>
    <title>Strategy</title>
  </titleInfo>
  <titleInfo type="alternative">
    <title>BUS 3300 - January 2013</title>
  </titleInfo>
  <name type="personal">
    <namePart>Hong, Brian</namePart>
  </name>
  <name type="corporate">
    <namePart>Ivey Business School</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">London, Ontario</placeTerm>
    </place>
    <publisher>Ivey Business School</publisher>
    <dateIssued>2013</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>[various pagings].: ill.;</extent>
  </physicalDescription>
  <tableOfContents>Contents:  Cola wars continue: coke and pepsi in 2010 -- The U.S. airline industry in 1995 -- WestJet in 2009: the fleet expansion decision -- Rogers chocolates Harleguin enterprises Ltd: the MIRA decision -- Lincoln electric CO. -- Netflix -- Newell company: the rubbermaid opportunity -- Zimmer holdings (A) : acquisition of centrepulse, Switzerland -- P&amp;G japan: the SK-II globalization project -- Merck: Managing Vioxx (A) - Sabena Belgian world airlines strike -- Louis Vuitton moet hennessy: in search of synergies in the global luxury industry -- </tableOfContents>
  <note type="statement of responsibility">Brian Hong ...[et al.].</note>
  <subject>
    <topic> Business planning </topic>
    <topic>Strategic planning</topic>
  </subject>
  <classification authority="lcc">HD30.28.S89</classification>
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