Bovée, Courtland L.

Business communication today. / Courtland L. Bovee, John V. Thill. - 11th ed. - Boston: Pearson, 2012. - xxxviii, [various paging]: col. ill. ; 29 cm.

Includes bibliographical references and indexes.

Contents: 1. Understanding the foundations of business communication: Achieving success through effective business communication -- Mastering team skills and interpersonal communication -- Communicating in a world of diversity -- 2. Applying the three-step writing process: Planning business messages -- Writing business messages -- Completing business messages -- 3. Crafting brief messages: Crafting messages for electronic media -- Writing routine and positive messages -- Writing persuasive messages -- 4. Supporting messages with quality information: Finding, evaluating, and processing information -- Designing visual communication -- 5. Planning, writing, and delivering reports and proposals: Planning reports and proposals -- Writing reports and proposals -- Completing reports and proposals -- 6. Designing and delivering oral and online presentations: Developing oral and online presentations -- Enhancing presentations with slides and other visuals -- 7. Writing employment messages and interviewing for jobs: Building careers and writing resumes -- Applying and interviewing for employment --

9780132539555 0132539551

2011022339


Business communication--United States--Case studies.
Communication in organizations--United States--Case studies.

HF5718.B66(11e)

658.4/5