Business communication today. /
Courtland L. Bovee, John V. Thill.
- 11th ed.
- Boston: Pearson, 2012.
- xxxviii, [various paging]: col. ill. ; 29 cm.
Includes bibliographical references and indexes.
Contents: 1. Understanding the foundations of business communication: Achieving success through effective business communication -- Mastering team skills and interpersonal communication -- Communicating in a world of diversity -- 2. Applying the three-step writing process: Planning business messages -- Writing business messages -- Completing business messages -- 3. Crafting brief messages: Crafting messages for electronic media -- Writing routine and positive messages -- Writing persuasive messages -- 4. Supporting messages with quality information: Finding, evaluating, and processing information -- Designing visual communication -- 5. Planning, writing, and delivering reports and proposals: Planning reports and proposals -- Writing reports and proposals -- Completing reports and proposals -- 6. Designing and delivering oral and online presentations: Developing oral and online presentations -- Enhancing presentations with slides and other visuals -- 7. Writing employment messages and interviewing for jobs: Building careers and writing resumes -- Applying and interviewing for employment --
9780132539555 0132539551
2011022339
Business communication--United States--Case studies. Communication in organizations--United States--Case studies.