New media marketing. / Raymond Pirouz
MBA 9449 2013/2015 - Elective
- London, Ontario: Ivey Business School, 2013.
- [various pagings].: ill.;
- .
Contents: Online marketing at big skinny -- Communispace -- Mediamath: positioning a real-time interface for online media planning & buying -- Social media -- How pinterest puts people in stores -- Hootsuite: monetizing the social media dashboard -- Better homes & gardens real estate: B2B and B2C social media marketing -- Mountain equipment co-op: digital strategy -- Sushilicious: standing out in a crowded field -- Online metrics: What are you measuring and why? --