01100nam a22002297a 4500 OSt 20211209150033.0 120530t xxu||||| |||| 00| 0 eng d 1453901091314 LC HF5415.1265.P67 Pirouz, Raymond New media marketing. / Raymond Pirouz MBA 9449 2013/2015 - Elective London, Ontario: Ivey Business School, 2013. [various pagings].: ill.; Business case studies Contents: Online marketing at big skinny -- Communispace -- Mediamath: positioning a real-time interface for online media planning & buying -- Social media -- How pinterest puts people in stores -- Hootsuite: monetizing the social media dashboard -- Better homes & gardens real estate: B2B and B2C social media marketing -- Mountain equipment co-op: digital strategy -- Sushilicious: standing out in a crowded field -- Online metrics: What are you measuring and why? -- Marketing Social media Ivey Business School lcc BK 8219 15719 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-08 NEW/Pir HF5415.1265.P67 K/1688/1688/19 2021-12-07 00:00:00 2021-12-07 BK Part of the Ivey Collection. Shelved alphabetically by title