Raymond Pirouz Pirouz, Raymond creator Ivey Business School text xxu London, Ontario Ivey Business School 2013 monographic eng

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[various pagings].: ill.; Contents: Online marketing at big skinny -- Communispace -- Mediamath: positioning a real-time interface for online media planning & buying -- Social media -- How pinterest puts people in stores -- Hootsuite: monetizing the social media dashboard -- Better homes & gardens real estate: B2B and B2C social media marketing -- Mountain equipment co-op: digital strategy -- Sushilicious: standing out in a crowded field -- Online metrics: What are you measuring and why? -- Marketing Social media HF5415.1265.P67 120530 20211209150033.0