TY  - BOOK
AU  - 
ED  - 
TI  - New media marketing.: Raymond Pirouz
AV  - HF5415.1265.P67 
PY  - 2013///
CY  - London, Ontario
PB  - Ivey Business School, 
KW  - Marketing
KW  - Social media
N1  - Contents: Online marketing at big skinny -- Communispace -- Mediamath: positioning a real-time interface for online media planning & buying -- Social media -- How pinterest puts people in stores -- Hootsuite: monetizing the social media dashboard -- Better homes & gardens real estate: B2B and B2C social media marketing -- Mountain equipment co-op: digital strategy -- Sushilicious: standing out in a crowded field -- Online metrics: What are you measuring and why? --
ER  -