01884nam a22002297a 4500 OSt 20211209123515.0 120530t xxu||||| |||| 00| 0 eng d 1453901091314 LC HF5415.13.P68 Pirouz, Dante M. Marketing products and services. / MBA 9205 - Module 1 - 2014/2015 London, Ontario: Ivey Business School, 2014. [various pagings].: ill.; Business case studies Contents: Metabical: pricing, packaging, and demand forecasting recommendations for a new weight loss drug -- Metabical: positioning and communications strategy for a new weight-loss drug -- How to choose the right forecasting technique -- VOSS artesian water from Norway -- Brands and branding -- Campbell's soup company -- The market research encyclopedia -- Starbucks: delivering customer service -- Market customization: segmentation, targeting and positioning -- Kraft foods: the coffee pod launch (A) -- Three questions you need to ask about your brand -- Indigo books and music Inc. -- Value innovation: the strategic logic of high growth -- The black & decker corporation (A): power tools division -- Steering customers to the right channels -- Tesla motors: burning up the road to domination or doom -- Pricing, profits and customer value -- Colgate-Palmolive company: the precision toothbrush -- Break free from the product life cycle -- Porsche Canada: selling winter driving -- HubSpot: inbound marketing and web 2.0 -- Customer value propositions in business markets -- A couple of squares -- Molson Canadian - the rant -- BMWFilms -- Citibank: launching the credit card in Asia pacific (A) -- General electric medical systems, 2002 -- Marketing management -- Marketing Ivey Business School lcc BK 8221 15721 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-08 MAR/Pir 0 HF5415.13.P68 K/16xx/16xx/19 2021-12-07 00:00:00 2021-12-07 BK