Global marketing, Part 2. /
MBA 9438 - 2013/2014 - Elective
Michael Pearce
- London, Ontario: Ivey Business School, 2013.
- [various pagings].: ill.;
- .
Contents: Introduction iSnack 2.0: the new vegemite -- Sony ALBO: the world’s first entertainment robot -- Note on marketing performance Assessment -- Measuring marketing’s worth -- Online metrics: what are you measuring and why? -- The London 2012 olympic games -- The battle for China’s good-enough market -- How global brands compete -- A grassroots approach to emerging market customers -- Luxury for the masses -- Serving the world’s poor profitably --- How GE is disrupting itself -- Chateau margaux : launching the third wine -- Kaskazi network Ltd (A) -- Distortions and deceptions in strategic decision -- Have you restructured global success? -- Building a company without borders – The forgotten strategy – Unilever’s Butter beater – (Product) red (A) -- The art of Woo: Selling your ideas to the entire organization -- Turning great strategy into great performance -- Finding the right place to change -- The pizza public company (A) -- When social issues become strategic -- Nestle and the infant food controversy (A) --