01681nam a22002297a 4500 OSt 20211208132649.0 120530t xxu||||| |||| 00| 0 eng d 1453901091314 LC HF1416.P35 Pearce, Michael Global marketing, Part 2. / Michael Pearce MBA 9438 - 2013/2014 - Elective London, Ontario: Ivey Business School, 2013. [various pagings].: ill.; Business case studies Contents: Introduction iSnack 2.0: the new vegemite -- Sony ALBO: the world’s first entertainment robot -- Note on marketing performance Assessment -- Measuring marketing’s worth -- Online metrics: what are you measuring and why? -- The London 2012 olympic games -- The battle for China’s good-enough market -- How global brands compete -- A grassroots approach to emerging market customers -- Luxury for the masses -- Serving the world’s poor profitably --- How GE is disrupting itself -- Chateau margaux : launching the third wine -- Kaskazi network Ltd (A) -- Distortions and deceptions in strategic decision -- Have you restructured global success? -- Building a company without borders – The forgotten strategy – Unilever’s Butter beater – (Product) red (A) -- The art of Woo: Selling your ideas to the entire organization -- Turning great strategy into great performance -- Finding the right place to change -- The pizza public company (A) -- When social issues become strategic -- Nestle and the infant food controversy (A) -- International marketing Ivey Business School lcc BK 8222 15722 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-08 GLO/Pea HF1416.P35 K/1694/1694/19 2021-12-07 00:00:00 2021-12-07 BK Part of Ivey Collection. Shelved alphabetically by title