TY  - BOOK
AU  - 
ED  - 
TI  - Global marketing, Part 2.
AV  - HF1416.P35 
PY  - 2013///
CY  - London, Ontario
PB  - Ivey Business School, 
KW  - International marketing
N1  - Contents: Introduction iSnack 2.0: the new vegemite -- Sony ALBO: the world’s first entertainment robot -- Note on marketing performance Assessment -- Measuring marketing’s worth -- Online metrics: what are you measuring and why? -- The London 2012 olympic games -- The battle for China’s good-enough market -- How global brands compete -- A grassroots approach to emerging market customers -- Luxury for the masses -- Serving the world’s poor profitably --- How GE is disrupting itself -- Chateau margaux : launching the third wine -- Kaskazi network Ltd (A) -- Distortions and deceptions in strategic decision -- Have you restructured global success? -- Building a company without borders – The forgotten strategy – Unilever’s Butter beater – (Product) red (A) -- The art of Woo: Selling your ideas to the entire organization -- Turning great strategy into great performance -- Finding the right place  to change -- The pizza public company (A) -- When social issues become strategic -- Nestle and the infant food controversy (A) --
ER  -