Competition & competitor analysis. /
BUS 4530 - September 2013
Neil Bendle
- London, Ontario: Ivey Business School, 2013.
- [various pagings].: ill.;
- .
Contents: ocean adventures -- the case of the amity ice cream vendors -- Fox news: competing to deliver the news -- Netflix in Canada: Entering the fray -- West Ham united football club's Olympic stadium move -- Unhaggle: putting customers in the driver's seat -- wind mobile: competing in the Canadian telecom industry-- Nouveau event planning: the wedding extravaganza --- Pixar versus -- Dreamworks: Animating creative strategies Olympian competition: bidding for Olympic television rights -- The 2012 republican presidential primaries -- Brighter smiles for the masses - colgate vs. P & G -- Paradise vacations -- "Exercise for class" Divider -- Xastrom, S.A.: the Lorite decision -- The delimma of the donor -- Liftright limited -- "Readings for class" divider -- Marketing Myopia -- Judo strategy: the competitive dynamics of internet time -- Open secrets -- The gray area: common sense 0 - strategic reasoning 6 --