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  <titleInfo>
    <title>Competition &amp; competitor analysis</title>
  </titleInfo>
  <titleInfo type="alternative">
    <title>BUS 4530 - September 2013</title>
  </titleInfo>
  <name type="personal">
    <namePart>Bendle, Neil</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>Ivey Business School</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">London, Ontario</placeTerm>
    </place>
    <publisher>Ivey Business School</publisher>
    <dateIssued>2013</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
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    <extent>[various pagings].: ill.;</extent>
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  <tableOfContents>Contents:  ocean adventures -- the case of the amity ice cream vendors -- Fox news: competing to deliver the news -- Netflix in Canada: Entering the fray -- West Ham united football club's Olympic stadium move -- Unhaggle: putting customers in the driver's seat -- wind mobile: competing in the Canadian telecom industry--  Nouveau event planning: the wedding extravaganza --- Pixar versus -- Dreamworks: Animating creative strategies Olympian competition: bidding for Olympic television rights -- The 2012 republican presidential primaries -- Brighter smiles for the masses - colgate vs. P &amp; G -- Paradise vacations -- "Exercise for class" Divider -- Xastrom, S.A.: the Lorite decision -- The delimma of the donor -- Liftright limited -- "Readings for class" divider -- Marketing Myopia -- Judo strategy: the competitive dynamics of internet time -- Open secrets -- The gray area: common sense 0 - strategic reasoning 6 --</tableOfContents>
  <note type="statement of responsibility">Neil Bendle</note>
  <subject>
    <topic>Competition</topic>
  </subject>
  <classification authority="lcc">HD41. B45</classification>
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    <recordCreationDate encoding="marc">120530</recordCreationDate>
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