01304nam a22002657a 4500 OSt 20211210122337.0 120530t xxu||||| |||| 00| 0 eng d 9781308255521 LC HF5415.123.W87 Wood, Charles M. Integrated marketing communications. / Charles M. Wood MKTG 3033: Fall 2014 London, Ontario: Ivey Business School, 2014. v, 449 p.: ill.; Includes glossary. Contents: An introduction to Integrated marketing communications -- Brands and brand relationships -- Establishing objectives and budgeting for the promotional program -- Measurement, evaluation and effectiveness -- Creative strategy: planning and development: principles of two-dimensional design -- Media planning and strategy -- Direct marketing -- The internet and interactive media -- Online advertising/search engine marketing -- Social media marketing -- Web analytics -- Sales promotion -- Evaluating the social, ethical and economic aspects of advertising and promotion -- Marketing Communication in marketing Marketing channels Sales promotion University of Tulsa lcc BK 8242 15742 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-13 INT/Woo HF5415.123.W87 K/2093/2093/19 2021-12-09 00:00:00 2021-12-09 BK Part of the Ivey Collection. Shelved alphabetically by title