01828pam a2200277 a 4500 1125924 20210414113934.0 940818s1995 njua b 001 0 eng 94034025 0133591344 DLC DLC DLC HF1416 .K44 1995 658.8/48 20 Keegan, Warren J. Global marketing management. / Warren J. Keegan. 5th ed. Englewood Cliffs, N.J. : Prentice Hall, c1995. xix, 828 p. : ill. ; 24 cm. Includes bibliographical references and indexes. Contents: A Conceptual overview: Introduction to global marketing -- Global marketing planning -- The Global marketing environment: Economic enviroment -- Social and cultural environments -- Legal and regulatory environment -- Foreign exchange and financial decisions -- Targeting global markets: Global marketing information systems and research -- Global segmentation, targeting and positioning -- Formulating global marketing strategy: Sourcing decisions and the value chain -- Strategy alternatives for global market entry and expansion -- Competitive analysis and strategy -- Cooperative strategies and global strategic partnerships -- The Global marketing mix: Product decisions -- Pricing decisions -- Channel decisions -- Global marketing communications decisions: advertising -- Exporting and importing -- Leading, organizing, and controlling the global marketing effort -- The Future of global marketing. Export marketing Management. Export marketing Management Case studies. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 825 8325 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-08 0 HF1416 .K44 2071/12 2012-05-08 00:00:00 1 2012-05-08 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-08 0 HF1416 .K441 2072/12 2012-05-08 00:00:00 2 2012-05-08 BK