01564nam a22002297a 4500 OSt 20211212145433.0 140619b xxu||||| |||| 00| 0 eng d 9781483331140 LC P90.H25 Hanson, Ralph E. Mass communication: living in a media world. / Ralph E. Hanson COMM 1307: Introduction to mass communication 4th ed. Custom edition: San Antonio College & North West Vista College London: SAGE, 2014. xx, 426 p.; ill.: Includes index, references, glossary and appendix Contents: 1. Introduction to the media: Living in a media world -- Mass communication effects: how society and media interact -- 2. Print media: The media business: consolidation, globalization, and the long tail -- Books: the birth of the mass media -- Magazines: the power of words and images -- 3. Electronic media: Newspapers and the news: reflection of a democratic society -- Audio: music and talk across media -- Movies: mass producing entertainment -- Television: broadcast and beyond -- 4. Strategic communication: The internet: mass communication gets personal -- Advertising: selling a message: 5. Regulation and control of the media: Public relations: interactions, relationships and the news -- Media law: free speech and fairness -- Media ethics: truthfulness, fairness and standards of decency -- Global media: communication around the world -- Mass communcation lcc BK 8266 15766 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 0 P90.H25(4e) K/2023/2023/19 2021-12-12 00:00:00 2021-12-12 BK