Hanson, Ralph E. creator text xxu London SAGE 2014 4th ed. monographic eng

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xx, 426 p.; ill.: Contents: 1. Introduction to the media: Living in a media world -- Mass communication effects: how society and media interact -- 2. Print media: The media business: consolidation, globalization, and the long tail -- Books: the birth of the mass media -- Magazines: the power of words and images -- 3. Electronic media: Newspapers and the news: reflection of a democratic society -- Audio: music and talk across media -- Movies: mass producing entertainment -- Television: broadcast and beyond -- 4. Strategic communication: The internet: mass communication gets personal -- Advertising: selling a message: 5. Regulation and control of the media: Public relations: interactions, relationships and the news -- Media law: free speech and fairness -- Media ethics: truthfulness, fairness and standards of decency -- Global media: communication around the world -- Ralph E. Hanson Includes index, references, glossary and appendix Mass communcation P90.H25 9781483331140 140619 20211212145433.0