01604nam a22002417a 4500 OSt 20211212155057.0 140619b xxu||||| |||| 00| 0 eng d 9782940411351 LC NC997.A49 dc22 686.2'24 Ambrose, Gavin Graphic design: approach and language. / Gavin Ambrose, Nigel Aono-Billson London.: AVA Publishing, 2011. 199 p.; ill.: BASICS: The AVA series Includes index, references, glossary. Contents: Context: Contemporary practice -- History -- Communication -- Social attitudes -- Studio interview: Lawrence Zeegen -- Students exercise: context -- Ideas: Research -- idea generation -- Idea mapping -- Exploring and investigating -- Communicating ideas -- Mark marking -- Ideas on paper -- Studio interview: Fred Deakin -- Student exercise: Mapping -- Workshops: The workshop craft -- Technology -- Capturing images -- Studio interview: Dennis Y Ichiyama -- Student exercise: Rich Media -- Vocabulary: Design language -- messages and meaning -- Exploring visual imagery -- Typography, alphabet and images -- Exploring typography -- Space, balance and hierarchy -- The grid -- Studio interview: Wout de Vringer -- Student exercise: Typography -- Responses: The design process -- Creative responses -- Studio interview: Morag myerscough Student exercise: Hybrid -- Conventions: Formats and sizes -- File formats -- Colour systems -- Graphic design Aono-Billson, Nigel lcc BK 8269 15769 0 0 lcc 0 0 WIUC-KL WIUC-KL 2019-11-11 STM 0 NC997.A49 K/1998/1998/19 2021-12-12 00:00:00 2021-12-12 BK