Ambrose, Gavin creator Aono-Billson, Nigel text xxu London AVA Publishing 2011 monographic eng

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199 p.; ill.: Contents: Context: Contemporary practice -- History -- Communication -- Social attitudes -- Studio interview: Lawrence Zeegen -- Students exercise: context -- Ideas: Research -- idea generation -- Idea mapping -- Exploring and investigating -- Communicating ideas -- Mark marking -- Ideas on paper -- Studio interview: Fred Deakin -- Student exercise: Mapping -- Workshops: The workshop craft -- Technology -- Capturing images -- Studio interview: Dennis Y Ichiyama -- Student exercise: Rich Media -- Vocabulary: Design language -- messages and meaning -- Exploring visual imagery -- Typography, alphabet and images -- Exploring typography -- Space, balance and hierarchy -- The grid -- Studio interview: Wout de Vringer -- Student exercise: Typography -- Responses: The design process -- Creative responses -- Studio interview: Morag myerscough Student exercise: Hybrid -- Conventions: Formats and sizes -- File formats -- Colour systems -- Gavin Ambrose, Nigel Aono-Billson Includes index, references, glossary. Graphic design NC997.A49 686.2'24 9782940411351 140619 20211212155057.0