Eastman, Susan Tyler. <br/><br/>
Media programming: strategies and practices. / 
Susan Tyler Eastman and Douglas A. Ferguson. 
 - 8th ed. 
 - Boston:  Thomson Wadsworth,  2009. 
 - xiii, 466 p. : 
<br/><br/> Includes bibliography and index. 
<br/><br/>Contents: 1. Programming resources and constraints: A Framework for programming strategies -- Program and audience research -- Domestic and international syndication -- 2. Broadcast television strategies: Prime-time network entertainment programming -- Non-prime-time network television programming -- Television station programming strategies -- Public television programming -- 3. Cable, wireless, satellite and telephone program distribution -- Basic and premium subscription programming -- Online video and audio programming -- 4. Radio programming: Music radio programming -- Information radio programming -- 
<br/><br/><label>ISBN: </label>9780459503071 045950307X 
<br/><br/><label>LC Class. No.: </label>PN1992.55.E18