01251nam a22002297a 4500 OSt 20211213112809.0 200129b xxu||||| |||| 00| 0 eng d 9780459503071 045950307X LC PN1992.55.E18 Eastman, Susan Tyler. Media programming: strategies and practices. / Susan Tyler Eastman and Douglas A. Ferguson. 8th ed. Boston: Thomson Wadsworth, 2009. xiii, 466 p. : Includes bibliography and index. Contents: 1. Programming resources and constraints: A Framework for programming strategies -- Program and audience research -- Domestic and international syndication -- 2. Broadcast television strategies: Prime-time network entertainment programming -- Non-prime-time network television programming -- Television station programming strategies -- Public television programming -- 3. Cable, wireless, satellite and telephone program distribution -- Basic and premium subscription programming -- Online video and audio programming -- 4. Radio programming: Music radio programming -- Information radio programming -- Ferguson, Douglas A. lcc BK 8280 15780 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-11 0 PN1992.55.E18(8e) K/1992/1992/19 2021-12-13 00:00:00 2021-12-13 BK