Eastman, Susan Tyler. creator Ferguson, Douglas A. text xxu Boston Thomson Wadsworth 2009 8th ed. monographic eng

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xiii, 466 p. : Contents: 1. Programming resources and constraints: A Framework for programming strategies -- Program and audience research -- Domestic and international syndication -- 2. Broadcast television strategies: Prime-time network entertainment programming -- Non-prime-time network television programming -- Television station programming strategies -- Public television programming -- 3. Cable, wireless, satellite and telephone program distribution -- Basic and premium subscription programming -- Online video and audio programming -- 4. Radio programming: Music radio programming -- Information radio programming -- Susan Tyler Eastman and Douglas A. Ferguson. Includes bibliography and index. PN1992.55.E18 9780459503071 045950307X 200129 20211213112809.0