TY  - BOOK
AU  - Eastman, Susan Tyler.
AU  - Ferguson, Douglas A.
TI  - Media programming: strategies and practices.
SN  - 9780459503071
AV  - PN1992.55.E18 
PY  - 2009///
CY  - Boston
PB  - Thomson Wadsworth
N1  - Includes bibliography and index; Contents: 1. Programming resources and constraints: A Framework for programming strategies -- Program and audience research -- Domestic and international syndication -- 2. Broadcast television strategies: Prime-time network entertainment programming -- Non-prime-time network television programming -- Television station programming strategies -- Public television programming -- 3. Cable, wireless, satellite and telephone program distribution -- Basic and premium subscription programming -- Online video and audio programming -- 4. Radio programming: Music radio programming -- Information radio programming --
ER  -