Wimmer, Roger D. <br/><br/>
The media of mass communication. / 
John Vivian 
 - 10th ed. 
 - Boston:  Allyn & Bacon,  2011. 
 - xxiv, 480 p .:   ill. ; 
<br/><br/> Includes index. 
<br/><br/>Contents: 1. The Mass media: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- 2. Mass messages: News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- 3. Mas media issues: Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics -- 
<br/><br/><label>ISBN: </label>9780205693054 
<br/><br/><label>LCCN: </label>2010001491 
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>LC Class. No.: </label>P90.V53  
<br/><br/><label>Dewey Class. No.: </label>302.23