The media of mass communication
Wimmer, Roger D. Vivian, John
creator
Dominick, Joseph R.
text
xxu
Boston
Allyn & Bacon
2011
10th ed.
monographic
eng
xxiv, 480 p .: ill. ;
Contents: 1. The Mass media: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- 2. Mass messages: News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- 3. Mas media issues: Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics --
John Vivian
Includes index.
P90.V53
302.23
9780205693054
2010001491
190921
20220715124724.0