TY  - BOOK
AU  - Wimmer, Roger D.
AU  - Dominick, Joseph R.
TI  - The media of mass communication.
SN  - 9780205693054
AV  - P90.V53  
U1  - 302.23 dc22
PY  - 2011///
CY  - Boston
PB  - Allyn & Bacon
KW  - Mass media
N1  - Includes index; Contents: 1. The Mass media: Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- 2. Mass messages: News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- 3. Mas media issues: Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics --
ER  -