Public relations cases. /
Darrell C. Hayes, Jerry A. Hendrix, Pallavi Damani Kumar.
- 9th ed.
- Boston, MA: Wadsworth/Cengage Learning, 2013.
- xxi, 425 p. : ill.; 23cm
Includes index.
Contents: 1. Solving public relations problems: Public relations in action -- A public relations process -- 2. Reading major audiences: Media relations -- Social media -- Internal communications -- Community relations -- Public affairs and government relations -- Investor and financial relations consumer relations international public relations -- Relations with special public -- 3. Emergency public relations: Crisis communication -- 4. Integrated marketing communications: Integrated marketing communications --
9781111836825 (pbk.) 1111836825 (pbk.)
Public relations--United States--Case studies. Publicity--Case studies.