Hayes, Darrell C. creator Hendrix, Jerry A. Kumar, Pallavi D. text xxu Boston, MA Wadsworth/Cengage Learning 2013 9th ed. monographic eng

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xxi, 425 p. : ill.; 23cm Contents: 1. Solving public relations problems: Public relations in action -- A public relations process -- 2. Reading major audiences: Media relations -- Social media -- Internal communications -- Community relations -- Public affairs and government relations -- Investor and financial relations consumer relations international public relations -- Relations with special public -- 3. Emergency public relations: Crisis communication -- 4. Integrated marketing communications: Integrated marketing communications -- Darrell C. Hayes, Jerry A. Hendrix, Pallavi Damani Kumar. Includes index. Public relations--United States--Case studies. Publicity--Case studies. HM1221.H46 9781111836825 (pbk.) 1111836825 (pbk.) 120618 20221025120438.0