TY  - BOOK
AU  - 
AU  - 
AU  - 
TI  - Public relations cases.
SN  - 9781111836825 (pbk.) 
AV  - HM1221.H46 
PY  - 2013///
CY  - Boston, MA: 
PB  - Wadsworth/Cengage Learning, 
KW  - Public relations--United States--Case studies.
KW  - Publicity--Case studies
N1  - Includes index; Contents: 1. Solving public relations problems: Public relations in action -- A public relations process -- 2. Reading major audiences: Media relations -- Social media -- Internal communications -- Community relations -- Public affairs and government relations -- Investor and financial relations consumer relations international public relations -- Relations with special public -- 3. Emergency public relations: Crisis communication -- 4. Integrated marketing communications: Integrated marketing communications --
ER  -